OMMPR's Philosophy OMMPR believes effective communication is inspiring people to see, to listen, to understand and take action. It delivers the message either subtly or powerfully and is simultaneously creative and energizing. OMMPR’s team of consummate professionals assesses and understands each client’s needs, to provide integrated campaigns that persuade with vitality and clarity. OMMPR’s work philosophy is grounded in the Pyramid Principle. This principle is such a part of our innate framework that we adopted the pyramid as our company’s logo. The foundation of a pyramid is its strongest level, so we have chosen “Information” - properly researched and proven accurate – as the base of our infrastructure. At the center is “Analysis,” essential to core understanding. Comprehensive analysis of the information at our pyramid’s base leads us to determine its best use. The peak of our pyramid is the focal point of the eyes and the imagination – our “Ideas.” Sustained by Information and Analysis, we develop and implement creative, powerful, and effective ideas turning them into excellent results for our clients. OMMPR's Approach Generate creative synergy with our clients to achieve their goals. Deliver superior results for our clients. Establish and maintain relationships to secure media coverage for our clients. Leverage existing relationships to create win-win partnerships. Balance hard work with a healthy level of fun! OMMPR Highlights Founded in 1984 by Oralia Michel, former reporter, editor, publisher and Latin American marketer. The agency provides full-service marketing and public relations. Experienced in local, regional, national and Latin American campaigns. Extensive contacts with press and media in both English and Spanish language outlets. Proven track record working with elected officials, business and community leaders, as well as grassroots audiences at local, county, state, and national levels. Oralia Michel Biography Oralia Michel knows the power of multicultural marketing. As an award-winning marketing and public relations professional, she has more than 20 years of experience spearheading successful campaigns and programs for ethnic and mainstream audiences in the United States, as well as in Mexico. Ms. Michel’s professional background reflects vast experience. She has worked in all areas of marketing communications, including strategy development, media relations, public affairs, special events, and publishing. Her clients have included such prestigious organizations as the J. Paul Getty Trust / Getty Center, The California Endowment, KLVE FM, KSCA FM, The Trust for Public Land, Mountains Recreation Conservation Authority, the Santa Monica Mountains Conservancy, Toyota Motor Sales USA and the South Coast Air Quality Management District. The California Legislature, the National Association of Hispanic Publications, and Hispanic USA Magazine, among others, have recognized her numerous contributions to her community. Ms. Michel began her communications career in 1976 as a community news editor at a chain of newspapers in Los Angeles (today collectively known as Eastern Group Publications), and the Highlander Newspapers in nearby San Gabriel Valley. Later, she also worked as a reporter at several daily newspapers around the country: the Fort Worth Star Telegram, Texas; Wilkes-Barre Times Leader, Pennsylvania; and the Belleville News Democrat, Illinois. In 1980, Ms. Michel returned to Los Angeles and became assistant editor at a trade magazine for Mexico’s apparel industry, Notivest, which quickly led to her promotion to executive editor. Soon after, Ms. Michel was asked to launch and to manage a new trade publication for Mexico’s fashion industry, Notimoda. Ms. Michel secured the exclusive rights to publish editorial and fashion photography (which was the first time the rights were ever issued), from Fairchild Publications, publishers of Women’s Wear Daily and W. The successful launching of this fashion magazine led to another promotion for Ms. Michel. This time, she was named Latin American Division Director for Notivest. Ms. Michel supervised the two publications, as well as four annual trade shows with operating offices in Mexico City, Mexico, and Sherman Oaks, California, for this international fashion publishing and exposition management company. Her marketing assignments led her to travel extensively to Europe and Latin America. Prior to launching her own agency, Ms. Michel worked in Mexico and Latin America for four years. Over the years, Ms. Michel’s work has won recognition from a number of organizations. Hispanic USA Magazine named her one of the nation’s “top 100 Hispanic women in communications.” The California Legislature presented her with its prestigious “Entrepreneurial Spirit Award” during Minority Enterprise Development Week. Also, the National Association of Hispanic Publications honored her with its “Superior Achievement Award, ” the Pasadena-Foothill YWCA presented her with the “Outstanding Woman in Communications Award”, and the Los Angeles Women’s Theatre Festival honored her with their “Integrity Award”. Actively involved in her community, Ms. Michel is a Board Member of the Knowledge is Power Foundation (KPWR 106 FM) and for Self-Help Graphics & Art, Inc., a community-based visual arts center. She co-founded the MARIACHI USA Foundation and is the current President; she is a founding board member of the Hispanic Public Relations Association, and a past director of the Latin Business Association, the East Los Angeles Classic Theatre, and the California State University’s Hispanic Support Network. She has also provided pro-bono services to such organizations as HOPE (Hispanas Organized for Political Equality), the Los Angeles Conservancy, the National Network of Hispanic Women, the Salesian Boys and Girls Clubs and ArroyoFest. Ms. Michel is committed to celebrating multiculturalism and to spotlighting positive Latino images. A native of Los Angeles, she is a graduate of California State University at Los Angeles and Colegio del Pacifico in Mexico.